Every new year brings new trends to the business world. Start preparing your retail company for 2022 (and the next years) right now with Balanças Marques tips!
The COVID-19 pandemic, the increasing attention given to the climate crisis and the constant technological evolution of the last few years have come to change the paradigm on the retail world. More than ever, businesses must adapt to the multiple changes and reinvent themselves to stay relevant.
For this reason, at Balanças Marques, we’ve made a list with some of the trends you should be paying attention to, to boost your retail business in 2022 (and beyond):
• Society and governments will demand more sustainable and eco-friendly solutions.
The climate crisis and the pollution have been in the public agenda for many years by now, but they now occupy one of the main spots among the consumers and leaders’ concerns. According to a study from Deloitte, made in January 2020 and May 2021, 64% of the population places the reduction of single use plastic at the top 3 of concerns of today's society. The European Union has implemented actions to fight this type of packages and the Spanish government has gone further, banning their use at retail businesses, starting on 2023.
For you owning a supermarket, butcher, or fruit shop, all this can involve some changes. It is necessary to find alternative packages. It is necessary to bet on bulk sales with adapted scales and POS to respond to the consumers demands and to deliver them a more sustainable and eco-friendly service.
• The consumers already prefer self-service on the cashiers in retail businesses.
For quite some time the self-service cashiers are gaining ground, being present today in multiple supermarkets and other businesses in the retail area. And they have the consumers' preference. The report “2021 State of Self-Checkout Experiences” indicates that, between the self-checkout and the traditional cashiers, around 60% chooses the self-service.
So, the consumers see the self-checkout as a good alternative, believing that it offers a faster and convenient service. To boost your retail business and continue to ensure your customers preference, you should bet on solutions that allow self-service with fluid and intuitive processes.
• Online shopping will keep on rising.
If before the pandemic online shopping was trending already, now they’ve reveled themselves as a business model that has come to stay. According to a study from Statista, in 2023, online stores could be responsible for 22% of the global retail sales, becoming a profitable source to these businesses.
And they can be that to you, too. To maintain the relevance in the retail world and to preserve your clients’ preferences, look at implementation alternatives for an online store. Besides a good complement for your incomes from the physical store, the online can offer a simple sales process, quite fast and practical.
Are you ready to address all these trends for 2022 (and beyond)? Start preparing your retail business for the future right now with some of the tips we’ve left you and, if you have any doubts, don’t think twice, and contact us. At Balanças Marques, we are always paying attention to the needs of the retail world and, of course, we're able to help you to deal with every one of these changes with many solutions and equipment.
